Concordia University Wisconsin

A proud CUW alumnus, Cassidy earned his bachelor’s degree in marketing in 2022 and completed his MBA in Management in 2025. As an undergraduate, he spent four years as a student assistant with the men’s basketball program, contributing to scouting reports and film breakdown using Hudl and Synergy.

Cassidy also plays a key role in social media strategy—planning, producing, and distributing content such as hype videos and gameday graphics that have elevated CUW’s digital presence.

Cassidy currently resides in Cedarburg, Wisconsin.